Case Study: Modern Monark – Elevating the Skate Shop Experience

Case Study: Modern Monark – Elevating the Skate Shop Experience

January 3, 2024

Modern Monark, a local skate shop located in the heart of Salt Lake City, Utah, prides itself on representing excellence in the skating community.

Before collaborating with Chasi, the shop faced a crucial challenge – establishing a robust online presence capable of scaling.

Chasi’s Challenge

Chasi, the mastermind behind the innovative redesign of Modern Monark’s website, was driven by a distinct purpose—to elevate the skate shop’s online presence to unprecedented heights. Chasi envisioned not only an aesthetically pleasing website but also a seamless integration with the Square point of sale system. The overarching goal was to forge a digital platform that not only mirrored the distinctive personality of the shop but also facilitated the effortless management of inventory and sales.

It’s worth noting that Christian, the co-founder alongside Chasi, played a significant role in shaping this vision. Drawing from his background as a sponsored downhill longboarder during his formative years, Christian possessed a profound understanding of how a skate brand should present itself. This invaluable insight contributed to the meticulous design choices, ensuring that Modern Monark’s online identity resonates authentically with the skate community. Together, Chasi and Christian aimed to create not just a website but a digital hub that captures the essence of Modern Monark’s unique skate culture.

Chasi Modern Monark Site

The Solution: An Epic Website Transformation

Our team at Chasi worked closely with Modern Monark to bring his vision to life. The result was an epic website that Modern Monark could proudly call home. Modern Monark expressed their gratitude, stating, “Thanks again for all you’ve been doing. You are a wizard, and I’m happy to make sure it’s worth your while, especially as we scale up!”

Dynamic Home Page: The website’s home page received a dynamic overhaul, featuring a captivating video background that showcases the essence of Modern Monark’s skate culture. The immersive video experience not only captures the attention of visitors but also sets the tone for the shop’s unique and vibrant atmosphere. The dynamic visuals on the home page create a memorable first impression, inviting users to explore the diverse offerings of the skate shop.

Chasi Modern Monark Video Home Page 1

The awesome homepage video is complemented by the logos beneath, adding a final touch that brings all the elements together harmoniously and cohesively.

Key Feature: Inventory Sync with Square

One of the standout features of the revamped website is the seamless integration of Square and WooCommerce. The inventory sync ensures that product availability and images on the website are dynamically updated in real-time based on in-store sales. This innovative solution allows Modern Monark to manage inventory effortlessly through the Square point of sale system while accepting Square payments in-store, all within the same unified system. This significant benefit streamlines operations and enhances the overall customer experience.

Chasi Mondern Monark Website Shop Square Integration

This product originated within Square POS and was seamlessly synchronized with WooCommerce. The website’s inventory is efficiently managed by Square, ensuring a cohesive and streamlined approach to product management.

The Shop Page

When it came to redesigning the shop page for Modern Monark’s website, Chasi focused extensively on creating an experience that felt natural, intuitive, and, above all, effortless for every visitor.

1. Intuitive Layout: The cornerstone of effortlessness in navigation lies in the design’s intuitive layout. We meticulously organized products, ensuring that categories were logically presented. This clean, organized structure minimizes confusion, providing a clear pathway for users to explore and discover the diverse range of skate gear, apparel, and accessories that Modern Monark offers.

2. Streamlined Search and Filter Options: Understanding the importance of time-saving features, we implemented advanced search and filter options. Visitors can now easily narrow their choices based on categories, sizes, brands, and more. This functionality not only saves time but empowers users to tailor their search, ensuring a personalized and efficient shopping journey.

3. Responsive Design for Any Device: Modern Monark’s website is designed to be responsive across all devices. Whether customers are browsing from a desktop, tablet, or smartphone, the layout adapts seamlessly. This responsiveness ensures a consistent and user-friendly experience, allowing shoppers to explore the shop’s offerings at their own pace, regardless of the device they choose.

4. Visually Appealing Product Displays: Each product on the shop page is thoughtfully presented with high-quality images and detailed descriptions. This visual richness not only enhances the aesthetic appeal but also aids in providing a comprehensive view of each item. This approach allows customers to take a moment, explore product details, and make informed decisions with ease.

Chasi Modern Monark Video Shop Page

Animated GIF of the shop page, utilizing a video to capture “stoke” in the minds of the customer. The categories, latest products, and best-sellers are easily selectable without a crowded space.

Team Page and Latest Video Showcase

To bring the social aspect full circle, we dedicated a section of the website to the Modern Monark team. The Team Page is a visual celebration of the individuals who contribute to the shop’s success, featuring images and Instagram links of each team member. Additionally, the page highlights the latest video produced by the team, providing visitors with a glimpse into the skate culture and the community that defines Modern Monark. This personalized touch adds authenticity to the brand and fosters a sense of connection between the shop and its customers.

Chasi Mondern Monark Website Team Page 1

For the team page, we highlighted the new video drop. Includes a link to buy the new full-featured skate film: The Monark Bunch

Client Testimonial

Modern Monark, expressed his satisfaction, stating, “Thanks again for all you’ve been doing. You are a wizard, and I’m happy to make sure it’s worth your while, especially as we scale up!”

In conclusion, the transformation of Modern Monark’s website has been an exciting journey. As the designer, our goal was not only to meet but to exceed the expectations of Modern Monark and its community. The revamped website now stands as a testament to the shop’s unique identity, offering a digital space that captures the essence of skate culture while providing a seamless and enjoyable shopping experience for customers.

Some more cool things…





Chasi Family



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Paul Hansen
Paul Hansen

Left a 5 star review

Paul Hansen
November 26, 2023

Everybody here is a straight wizard. The platform is better than most of the others out and the support is off the charts. Have faith in Chasi!

Victoria Scrivner
October 26, 2023

Awesome company. I put my full trust in Tyler and he exceeded my expectations. The timing of everything was beautiful. He really listened and even advised on certain things I needed to change. Everything has been seamless. I 100% recommend this company and will continue to use it for mine.

Darias King
October 24, 2023

Chasi is an amazing website development platform that is simple and user friendly. I switched over here after years of using Wix and I haven't been happier. I appreciate how much functionality there is within the website builder and how easy it is to learn. Highly recommend for anyone!

Cynthia Caldow
October 24, 2023

We are super happy with the web design and marketing work by the Chasi team. They have made out e-commerce store super easy to use and we love the website design. Their customer service is great and we highly recommend.

Trae Small
October 24, 2023

If your needing help with building a professional web sight to scale your business “Chasi” is the way to go. They have been there every step of the way and helped with the entire process. Best in the business!